★Made in Thailand since 1995·ocean-conscious formulas·EST. 1995

★ Our Story · Est. 1995

Embrace the sun,
adventure unbound.

A tropical sun care brand from Thailand, born in 1995 and built around the freedom, warmth and energy of life under the sun.

30+

Summers strong

since '95

01 / Where it began

A Bangkok company,
a summer idea.

Hawaiian Style was created by Sahatavesin Import Export Co., Ltd., founded in 1995 as a distributor and wholesaler of premium sun care products and fragrances.

The company grew outward from there — into health, beauty, personal care and lifestyle products — and Hawaiian Style grew with it, becoming one of its key brands and earning nationwide distribution through leading retailers and supermarkets across Thailand.

But Hawaiian Style was never meant to be just another sunscreen brand. A bottle of SPF is a practical object. A summer is not. We set out to make something that belonged to the second one.

1995Sahatavesin Import Export founded in Bangkok, distributing premium sun care and fragrance.

ThenThe range widens into health, beauty, personal care and lifestyle — Hawaiian Style becomes a flagship brand.

TodayOn shelves nationwide, and in six official online stores across Southeast Asia.

02 / The world we build in

Endless summer,
shot on film.

At its heart the brand is about sunshine, freedom, travel, outdoor living, and the memories we make in summer. Its creative world runs on a handful of ideas we keep coming back to.

Analog Life80s'Born for SunshineReal Life, Real SunRetro Fun, Modern SunLive Freely, Shine Naturally

Together they give Hawaiian Style a personality that is tropical, nostalgic, warm, playful, spontaneous and free-spirited — road trips to the beach, island escapes, golden-hour light, salty hair after swimming, warm skin, and candid moments that look like someone found them in a shoebox of holiday photographs.

03 / The heart of it

The sun isn’t something
to hide from. It’s something
to enjoy on purpose.

With confidence, and with care. That belief is the whole brand, and it is why the range covers the entire day rather than a single step of it — before, during and after.

Tanning

the soul.

The golden glow, the confidence, the emotional heart of tropical beach life. This is where the brand started and where the feeling lives.

Sunblock

the freedom enabler.

Protection is not the point — it is what makes the point possible. Longer days outside, further from shade, with more confidence.

After Sun

the recovery ritual.

Soothing, hydrating, and caring for skin once the day is done. The quiet half of a good summer, and the half most people skip.

04 / Where we sit

Sun care, beach life,
and the feeling
of a holiday.

Hawaiian Style sits at the intersection of three things: sun care, beach lifestyle, and vacation emotion. Take any one away and it stops being this brand.

We think of it as accessible premium — elevated and aspirational, but warm, approachable, playful and easy to enjoy. A bottle you are glad to have on the shelf, and glad to throw in a bag full of sand.

05 / Made properly

Romantic about summer.
Boring about standards.

The fun part of this brand is the feeling. The unfun part is the paperwork behind it — and that part matters just as much when it is your skin.

ISO 9001Quality management systems — consistent process from formulation to filling.

ISO 14001Environmental management systems — how the operation manages its impact.

GMPGood Manufacturing Practice for cosmetics — hygiene, traceability, control.

TLS 8001Thai Labour Standard — fair, safe and lawful working conditions.

Green IndustryThai Ministry of Industry recognition for continuous environmental improvement.

Thailand Trust MarkAwarded by the Department of International Trade Promotion to Thai products meeting quality and ethical criteria.

Thai FDACosmetic notification with the Thai Food and Drug Administration (อย.).

Since 1995Thirty summers of making the same thing better, in the same city.

Certifications are held by Sahatavesin Import Export Co., Ltd. and its manufacturing partners.

The promise